Baby Boomer Career Made In Hog Heaven

A perfect midlife career transition might be self-employment by way of franchise ownership. According to Scott Yarnell, GuruFocus, "... For the patient investor who enjoys accumulating, at reasonable prices, those rare privileged companies with a durable business franchise, current market conditions offer such an opportunity with Harley-Davidson (HOG).

"... Warren Buffet has explained that the test for a business franchise is how much harm a competitor can do to the company if the competitor did not behave rationally with regard to its own performance. In the case of Harley, the well established mystic of owning a Harley among its devoted customers appears impossible for others to imitate. Harley customers pay a premium for both the image and quality of a Harley motorcycle. The company has managed to create an entire culture.

"Although I have seen many willing to adorn their bodies with the Harley name, I have yet to see anyone with a Honda motorcycle tattoo (and not for lack of looking). For most of its customers, a Harley is the only motorcycle they will purchase. This strong brand loyalty among its customers seems to cement Harley’s status as a durable business franchise. Harley has over 49% of the market for heavyweight motorcycles in the U.S. while its closest competitor has only 15%..."

While this is not a stock recommendation, I do think it offers some insight into a viable middle age career change. If you're turning 50, why not have fun with the quintessential "male midlife crisis" product.