Helping to get in touch with one's masculinity was the purpose of the blog, The New Bloke. He is (was) a man with self confidence who advocates that men do blokey stuff. (Bloke is UK-speak for a "guys guy".) "Blokeyness is about being an everyday male. It has become almost politically incorrect to be a male in western civilization. The New Man was a con. He was held up as an example to us all, mainly because he would buy lots of clothes and grooming products," writes Shoo Rayner.
By day Mr. Rayner is a children’s author and has spent half his lifetime working with women. At the age of fifty, he woke up and realized that he was not a New Man, in touch with his feminine side, but an old-fashioned, competitive bloke.
Sadly, we can no longer follow Shoo’s exploits as his is a blog orphan :-(
You can visit him at his author Web site.
