It's a boy's world after all. Women and girls have so many resources, both online and offline, that it's nice to see a company taking an interest in creating an online community for boys.
Ridemakerz is building a virtual world filled with toy cars. Their rapidly growing bricks and mortar stores cater to 6-12 year old customers where they can custom-build their own toy cars.
From TechCrunch:
"Boys come in and pick one of 70 different car body types and paint schemes. These are scale plastic-mold replicas of real-world cars that Ridemakerz licenses from GM, Ford, BMW, and other car companies. Then the boy tricks out his ride by picking the wheels, hubcaps, a chassis, sounds, and other options. He takes all the parts to a pit and then builds his car right there in the store, and then his mom or dad pays for it. A basic model costs only $27.50, but the options add up and a single car with radio control can cost $120."
No more excuses for a lack of father-son male bonding.
Me thinks the boy inside every man will find the perfect car to trick out. Just in time for the bad boy 'vette releasing tomorrow, December 5, 2008.
You can take the girl out of Detroit, but that car thang is in my blood.
